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ARCHIVE April, 2010
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The B is dead. Long live the C!
December 7, 2010
Until a recent time, any action towards a clientele has been defined as B2C, which relates to an approach aiming at bringing a product to a consumer.
Before the industrial revolution, the situation was clear. We were used to go and shop in our local store, and to buy a locally produced good. The shop owner [...]
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